Analysis Exercise 5 & 6
Due to its limited hours of operation, which unfortunately severely conflict with my work and class schedule, I have not had a chance to visit the gallery in person. I plan to visit the gallery this Tuesday or Wednesday. The information, photos and research I have collected so far come from their website and Facebook page as well as other information I have found online.
Step 2: Placing the Exhibit in Context
JGK Galleries exhibits artwork from both establish and emerging artists from across the nation. The media of artwork exhibited at the gallery includes paintings, sculptures, glasswork and other mixed media. The gallery regularly exhibits over 50 pieces of various artworks, hosting new exhibits throughout the year.
The gallery is very new, opening its doors just a year ago with its inaugural feature exhibition on October 6, 2011. JGK Galleries is located in the East Avenue Historic District in downtown Rochester. The actual building is restored from a carriage house from the 1800’s. The managing director of JGK Galleries is Maria Lauriello-Klein. She was encouraged by the “emerging prominence and depth of the Rochester art market.” She states, “I always thought that Rochester deserved to have a gallery displaying great art from both coasts. My hope is to help add to the depth of culture found within the Rochester region.”
During my visit, in addition to recording my experiences as a viewer, I also hope to be able to ask a few questions regarding the gallery’s intended target audience, what audience the gallery has found the greatest connection and interaction with, and how the gallery employees and owner would describe the environment and nature of the gallery.
Step 8: Research of the gallery and successful components of gallery exhibit design
Print Casebooks 10: The Best in Exhibition Design
This casebook analyzes some of the most successful exhibit designs. Its description of The Art of Architecture exhibit in The Denver Art Museum notes that the exhibit designers hoped to show the museum in a new way for the museum’s centennial. In order to do so, they “combined architectural shapes, details and materials with architectural photos, bold graphics, unconventionally displayed text and dramatically presented videos.” The mixed elements were intended to give the visitors “constant surprise,” (Carpenter, 1994, p.27).
The exhibit utilized a graduation of colors from black and white in the beginning up to full color and light at the end. The combination of materials included stainless steel, medium fiberboard walls, mesh and red fabric. The photographic pieces in the exhibit were mounted on transparent Duraclear in white wooden frames and hung from the ceiling. The exhibit also utilized various fonts in its signage ranging from reproduced handwriting to classic Italian typefaces. Finally, the end of the exhibit included multimedia videos (Carpenter, 1994, p.28-29).
From the many photos of JGK Galleries I have seen, this gallery utilizes a similar mixture of colors, materials and light, which contributed to the success of the Art of Architecture exhibit in the Denver Art Museum. The artwork in the gallery is displayed in various methods. The artwork is hung on both white walls as well as beautiful brick walls, which I’m assuming date back to when the building was originally a carriage house. These materials combined with the hard wood floors develop a warm feeling of natural materials in the environment. Other 3D sculptures and artwork are displayed on pedestals, with the brick as a backdrop, as well as on individual shelves along the white walls. The gallery also utilized a combination of natural lighting from the large windows combined with track lights, which cast dramatic shadows on the pieces, adding to their display.
This textbook intended for “students of design, aspiring designers, exhibition professionals, and anyone with an interest in the topic, hopes to convey some of the skills necessary to thrill, educate and entertain new generations of exhibit visitors, while also passing on necessary information about the practical aspects of responsible exhibition practice, such as moving visitors safely through exhibition spaces, designing digestible and legible text, interaction, the integration of film, and exhibit construction. The book is broken down into 14 sections, of which I will use “The Visitor,” “The Site,” “Exhibition Strategy,” “3D and 2D Design Skills,” “Lighting,” “Interaction,” “Sound and Film,” and “Materials,” as a guide when I evaluate the successful aspects of JGK Galleries.
I also plan to use several studies and journal articles to evaluate the effectiveness of JGK Galleries’ exhibits.
- James, N. “In the galleries: priorities today” . Antiquity. March 2012; 86, 331, ProQuest.
- “Exhibit a: Blueprint for a Visual Methodology”
- Cultural Dynamics March 1995 7: 141-157, doi:10.1177/092137409500700107
- Dirk, vom Lehn. “Examining “Response”: Video-Based Studies in Museums and Galleries.” International Journal of Culture, Tourism and Hospitality Research 4.1 (2010): 33-43. ABI/INFORM Complete; ProQuest Research Library. Web. 14 Oct. 2012.
- “The Effects Of Signage And Location Of Works Of Art On Recall Of Titles And Paintings In Art Galleries” Environment and Behavior March 2003 35: 203-226, doi:10.1177/0013916502250209
- “The Effects of Gallery Changes on Visitor Reading and Object Viewing Time” Environment and Behavior November 1993 25: 761-781, doi:10.1177/0013916593256006
- Elsa, Lenz Kothe. “Beyond Art Waitressing: Meaningful Engagement in Interactive Art Galleries.” Art Education 65.4 (2012): 19-24. ProQuest Art, Design and Architecture Collection; ProQuest Research Library; ProQuest Social Sciences Premium Collection. Web. 14 Oct. 2012.